How to Create a Trucking Logistics Software Project Business Case

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Innovation has been a topic on the rise for decades now. Trucking logistics company executives face inside and outside pressure to use the latest methodologies and technologies to implement changes that ultimately improve operations. However, how can stakeholders perform such projects with purpose and alignment with corporate goals for business perpetuity?

By João Ricardo Gubolin, Chief Business Development Officer · January 17, 2023.

Trucking Logistics Software Project Business Case: The Problem

A business case often starts with a problem. This can be defined by the current status quo a trucking logistics company is trying to change. Then, there’s a definition of the ultimate place a company wants to reach by solving that problem. By systematically assessing the start and end points and then putting them in a timeline, stakeholders can elect the options available to go through this journey.

Trucking Logistics Software Project Business Case: The Solution

After the previous assessments, trucking logistics companies can evaluate alternatives to the solution stakeholders picked previously. One alternative needs to be not going forward with the project. What will the company miss or face if nothing is done? This is especially important for projects aiming for a productivity boost. After stakeholders have mapped and disputed the alternatives, the focus changes to the solution. How will the solution help achieve business goals? Ultimately, it has to be attached to an increase in sales or a decrease in costs. The latter is especially essential when it aims to detach the cost curve from the revenue curve, which improves company profitability. In a project that aims to decrease costs, a powerful argument is: how much is the profit increase, and what would be the effort needed to have the same impact from sales?

Trucking Logistics Software Project Business Case: The Outcome

When assessing the outcome, trucking logistics companies need to use key performance indicators to measure the solution’s effectiveness in achieving company goals. This alignment is essential to build proof and evidence of success. When stakeholders define goals, align them with teams, and define metrics to measure actions and projects periodically, this ultimately improves their sense of purpose and accountability.

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João Ricardo Gubolin is the Chief Business Development Office of Ghubee.

Ghubee is a platform specializing in trucking logistics APIs, integrations, and intelligent systems. Our focus is to automate the communication-integrated systems of vehicles through next-gen networks, AI and machine learning, IoT, big data, cybersecurity, and 5G in the best possible way and at the lowest possible cost. Expanding a company’s culture to new technologies is necessary to remain in the current market. In addition to reducing costs and increasing productivity, integrating digital services into the organization’s systems is essential in the new economy. To schedule a free consultation, click here or visit

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