Increase Trucking Logistics Operation Agility and Scalability with Technology

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In fears of recession, trucking logistics companies must think of ways to maintain and increase profits. When the results of sales efforts are uncertain, technology is essential in increasing business efficiency and perpetuity. Therefore, how can software be applied to help companies gain agility and scalability?

By João Ricardo Gubolin, Chief Business Development Officer · January 12, 2023.

Operations Efficiency in The Back Office

Trucking logistics operations rely a lot on back-office work. Schedule and dispatch planning and driver and vehicle compliance are some of the workflows that many times require an experienced staff to keep things running smoothly. When a company experiences growth or decline, the back-office operations are often greatly affected. Therefore, when companies mature the technology available to apply integrations and automated workflows to their back-office operations, they gain significant agility to face challenges when macroeconomic winds shift.

The Role of Technology in Scalability

Scalability is essential to any business experiencing growth or decline. This means a company can easily increase or decrease capacity in a relatively short time frame. When software technology is applied to automate operations, with it comes scalability. For instance, if a manual workflow is replaced by automated algorithms when the company needs downsizing, it simply turns off that algorithm. On the other hand, the company needs to increase capacity; it can adapt this algorithm’s capacity to support growth. However, things look different for a company that relies heavily on labor in its back-office workflows. Adverse macroeconomic winds often come with tough human resources decisions to be made. Later, returning to high-capacity levels will take time and risk in the short term.


Trucking logistics companies must shift their technology mindset to be part of company strategy and perpetuity plans. In the short term, software integrations and workflow automation projects often require investments and changes to back-office teams’ dynamics. However, after their implementation, companies gain significant agility and scalability. This means business is now more adaptable to changes in economic winds and more efficient in day-to-day operations.

João Ricardo Gubolin is the Chief Business Development Office of Ghubee.

Ghubee is a platform specializing in trucking logistics APIs, integrations, and intelligent systems. Our focus is to automate the communication-integrated systems of vehicles through next-gen networks, AI and machine learning, IoT, big data, cybersecurity, and 5G in the best possible way and at the lowest possible cost. Expanding a company’s culture to new technologies is necessary to remain in the current market. In addition to reducing costs and increasing productivity, integrating digital services into the organization’s systems is essential in the new economy. To schedule a free consultation, click here or visit

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