Mitigate Trucking Logistics Industry Talent Shortage with Technology

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Besides the fears of a recession, trucking logistics companies still face talent shortages, from drivers to administrative staff to technology professionals. However, new technology solutions appear in the market to bring automation and productivity. Moreover, how can trucking logistic companies leverage those technologies to fight talent shortage?

By João Ricardo Gubolin, Chief Business Development Officer · January 11, 2023.


Besides the advantage of automating tasks, RPA – short for Robotic Process Automation – allows trucking logistics companies to outreach talent. For example, RPA algorithms programmed to read lists and send automated messages to candidates make recruiting more efficient.


Moreover, APIs – short for Application Programming Interface – can send the information of selected candidates to background screening software and then automatically return the result to the software used by recruiting teams.


AI – short for Artificial Intelligence – algorithms programmed inside applications to look for specific requisites in candidates’ resumes. Combining that analysis with results from background screening software makes it easier for recruiting teams to analyze only qualified candidates.


Trucking Logistics companies must leverage new technologies to tackle the industry’s issues. This starts with finding the right strategic technology partner that is informed of the industry’s issues, business trends, and best practices. Therefore, these partnerships can take trucking logistics companies to a new level, in which project after project makes the company significantly more productive, valuable, and attractive to talent.

João Ricardo Gubolin is the Chief Business Development Office of Ghubee.

Ghubee is a platform specializing in trucking logistics APIs, integrations, and intelligent systems. Our focus is to automate the communication-integrated systems of vehicles through next-gen networks, AI and machine learning, IoT, big data, cybersecurity, and 5G in the best possible way and at the lowest possible cost. Expanding a company’s culture to new technologies is necessary to remain in the current market. In addition to reducing costs and increasing productivity, integrating digital services into the organization’s systems is essential in the new economy. To schedule a free consultation, click here or visit

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