A Better Approach to Software Technology Projects in Trucking Companies


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By João Ricardo Gubolin, Chief Business Development Officer · December 21, 2022

I have been in the technology consultancy market for years now. Throughout this time, many successful and unsuccessful software technology projects came to my knowledge. And today, while doing research for a client, I found myself thinking of the critical success factors and key unsuccess factors of those projects. Successful projects become industry references and award-winning candidates. Unsuccessful projects become company resource waisters and company top management scars that can stop the business from investing in future successful projects. Therefore, today I will quickly recap and apply this knowledge to create an example of a Software Technology Project in a Trucking Company.

Successful Technology Projects

The trend I have seen in successful technology projects is that they have a business-value-oriented, achievable, measurable, well-defined, and timely end in mind. Before the project begins, all stakeholders must lay out and align the factors mentioned above to agree. This end must be firmly attached to company growth strategies, future market projections, and operational efficiency boosters. Now, I will create an example of a software project in a trucking company.

Successful Technology Projects in Trucking Companies

With these prior experiences, as a stakeholder ready to make a decision to start a telematics data integration project, I would start it with the following statement to higher company management:

In order to support our company’s endeavor to grow X1 percent in the next Y months while increasing resource efficiency and sustainable operations, we propose “this” telematics data integration project. The outcomes of this project will allow our managers from department ABC to save X2 amount of hours per week in current demand and X3 hours per week with the company’s achieving growth objectives. This means the company would grow in revenue while reducing back office expenses by X4 or X5 percent. The efficiency boost would increase profit margins and improve operations and employee well-being.

A statement like this shows top company management that the initiatives are aligned with strategic decisions and company growth perpetuity. Moreover, this motivates employees in their day-to-day activities as they move towards meaningful deliveries and positive feedback from managers.

Please let me know what your thoughts are in the comments section below. If you enjoyed this reading, leave a like, and share this article with someone who may find it helpful.


João Ricardo Gubolin is the Chief Business Development Office of Ghubee.

Ghubee is a platform specializing in trucking logistics APIs, integrations, and intelligent systems. Our focus is to automate the communication-integrated systems of vehicles through next-gen networks, AI and machine learning, IoT, big data, cybersecurity, and 5G in the best possible way and at the lowest possible cost. Expanding a company’s culture to new technologies is necessary to remain in the current market. In addition to reducing costs and increasing productivity, integrating digital services into the organization’s systems is essential in the new economy. To schedule a free consultation, click here or visit https://ghubee.com.

#technology #softwareengineering #software #projects #trucking  #projectmanagementprofessional



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