Electric Trucks – New Solutions, New Challenges, and New Opportunities for Trucking Companies


Reading Time: 2 minutes

By João Ricardo Gubolin, Chief Business Development Officer · December 15, 2022

New Solutions

Tesla recently delivered its first electric trucks with a long-range hauling vehicle capacity. If this trend continues to grow, what are the implications regarding the electric grids and battery charging infrastructures? And what does this means from a trucking company’s inside perspective?

New Challenges

 It is essential to highlight that the Fuel Prices Problem has been on the Top Issues Trucking Companies Face lists for some time now. However, with electric trucks, Fuel Prices tend to leave this list. The new reality of Electric Trucks may be the challenge of finding available charging stations at Truck Stops. And if looking for charging stations along routes did not send shivers down your spine before, overcrowded truck stops with unavailable charging stations may do the trick.

Driver’s Schedule, dispatching, and overall operations’ planning may be the most impacted by those changes. There will be a lot of information to be harnessed in real-time. Then processing all the information necessary to make a schedule and manage it when unprecedented events arise will be a skill to master. With those factors in mind, what should trucking companies do to adapt to new challenges and harness new opportunities once inserted in this new reality? 

New Opportunities

Trucking companies, more than ever, need to (re)think about technology strategies to include APIs, integrations, and intelligent systems in their roadmap. Those are tools that, when implemented effectively, can cut right through all the numerous manual tasks this reading has been seeding in your mind and make your operation more efficient. Moreover, when those projects are applied and focused on business value outcomes, they become profit boosters. In further readings, we will dive into use cases for trucking companies.

Please let me know what your thoughts are in the comments section below. If you enjoyed this reading, leave a like, and share this article with someone who may find it helpful.


João Ricardo Gubolin is the Chief Business Development Office of Ghubee.

Ghubee is a platform specializing in trucking logistics APIs, integrations, and intelligent systems. Our focus is to automate the communication-integrated systems of vehicles through next-gen networks, AI and machine learning, IoT, big data, cybersecurity, and 5G in the best possible way and at the lowest possible cost. Expanding a company’s culture to new technologies is necessary to remain in the current market. In addition to reducing costs and increasing productivity, integrating digital services into the organization’s systems is essential in the new economy. To schedule a free consultation, click here or visit https://ghubee.com.

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